About Chris Baker

Chris Baker has 30 years international sales and marketing experience with a proven track record in growing value in early stage businesses and divisions of global companies.

During this time he has built direct sales teams, distribution channels and OEM business and is experienced in Europe, Israel, the USA, Japan and China. Chris has an extensive international network.

Chris graduated with a BA Honours in Chemistry from the University of York. He joined the Kodak graduate training program in sales and marketing and went on to be a successful sales executive.

Chris joined Crosfield Electronics Ltd as a capital equipment sales executive in the pre press sector. Within 2 years he was awarded as the number one global sales person. He moved up through sales management, leading teams in both the UK and USA.

In 1993 Chris joined Indigo NV, an Israeli high technology company developing the world's first commercial digital press. Chris was the first European employee and as the General Manager grew the UK operation to be a highly successful company with multi £Million turnover and 70 employees.

Chris went on to lead the sales and marketing operation for Indigo Europe and took it to become the European market leader. In 2002 the company was sold to Hewlett Packard for +$750M after which Chris ran the European division for HP.

In early 2006 Chris joined Intense Ltd, a private equity funded Opto-Electronics company with less than £1M turnover, to lead growth and transformation into a customer focused commercial organisation.

Within 2 years the company had grown to £11M turnover and ebitda break even. This was supported by the development of a strong brand, a new direct sales team, dynamic marketing, a network of distributors and growing sales in new regions.

Chris founded Revenue Capture in 2008 and as an independent consultant, brings his experience, range of contacts and record of success to a wider number of companies within technology sectors.